Moon Active Telegram Ads Profile: How Moon Active Advertises in 2026

Brand Overview#

Moon Active is the Israeli publisher of Coin Master, a social spin-and-raid title with strong social-casino-adjacent mechanics. The studio is known for aggressive, high-frequency user acquisition and viral, social-loop creatives. Telegram's social and broad-reach consumer channels match Moon Active's emphasis on volume installs and re-engagement.

Creative Patterns on Telegram#

— Spin-and-raid gameplay clips showcasing Coin Master's slot-style core loop — Social-loop hooks — "raid" and "attack your friends" framing that leans on the title's viral mechanic — Coin- and reward-tease creatives drawing on social-casino-adjacent visual language — Event- and village-progression teases tied to the game's live-ops calendar — Direct app-install CTAs linking to App Store / Google Play — Recognisable Coin Master mascot and brand banners for awareness

Targeting Observations#

— Broad casual and social-game audiences, including social-casino-adjacent feeds — Heavy retargeting and re-engagement, consistent with Coin Master's high-frequency live-ops model — Entertainment and general-interest channels used for viral, social-loop reach — CTA buttons consistently route to app-store listings rather than landing pages — High creative rotation timed to frequent in-game events — Lapsed-player win-back angles tied to coin and spin rewards

Regional Strategy#

Moon Active scales Coin Master across many markets simultaneously, with social-loop creatives that travel well across languages. Distribution leans on broad consumer and social feeds, and acquisition volume spikes around the game's near-constant live events — paired with persistent re-engagement of an existing, high-frequency player base.

Conclusion#

Moon Active runs Telegram as a volume-and-retention channel for Coin Master, leaning on spin-and-raid clips, social-loop hooks, and event-driven reward teases to drive installs and aggressive re-engagement across broad social audiences. The patterns observed reflect creatives captured by Telegram Ads Spy, not the brand's complete media strategy. Search /ads?q=moonactive on Telegram Ads Spy to explore the latest observed creatives.