Crypto Lending Platforms in Telegram Sponsored Ads#

On-chain crypto lending allows users to borrow against collateral or earn yield by supplying assets — without identity checks, credit scores, or banking relationships. Telegram Ads Spy catalogued 90+ creatives from Aave, Compound, Morpho Blue, Radiant Capital, and Euler Finance.

Top Advertisers#

Protocol	Ads	Intensity	TVL
Aave	~30	7/10	$12B+
Morpho Blue	~22	8/10	$3B+
Radiant Capital	~20	8/10	$500M+
Compound	~18	5/10	$2B+

Creative Patterns#

Aave — market leader angle: «The #1 DeFi lending protocol. $12B+ locked. Borrow. Earn. Safely.» Aave's brand dominance means creatives lean on trust signals — TVL, audits, years of operation — over yield numbers.

Morpho Blue — efficiency narrative: «Earn 2× more on your USDC. Same Aave-grade security, better rates.» Morpho's peer-to-peer optimization model lets it offer higher supply rates than Aave by removing protocol-side rate inefficiencies.

Radiant Capital — cross-chain yield: «Lend on Arbitrum, borrow on BSC. Cross-chain DeFi lending finally works.» LayerZero integration as a differentiator.

Euler Finance — post-hack resilience: «Euler v2. Rebuilt from the ground up. $197M recovered and returned.» The 2023 hack and full fund recovery became a legitimacy narrative in 2024 ads.

Yield Competition Narrative#

DeFi lending ads intensely compare rates:

• «USDC supply APY: Aave 4.2% vs Morpho 8.1%»
• «ETH borrow rate: lowest on Radiant»
• «stETH collateral: Aave, Compound, Euler — comparison»

This creates a rate-comparison arms race in ad creatives — protocols constantly update and A/B test rate claims.

Geographic Distribution#

English dominates (80%). French channels see Morpho ads (Morpho is Paris-based). Russian channels see Radiant and Aave ads — DeFi lending aligns with anti-bank sentiment. Arabic channels see lending ads framed around halal-compatible yield structures (supply APY without explicit interest framing).

Trends 2025–2026#

Modular lending (Morpho Blue's architecture) became the dominant design: curators deploy isolated lending pools instead of monolithic protocols. Real-world asset collateral (tokenized T-bills, real estate) entered lending protocols, driving new ad angles: «Borrow USDC against your tokenized US Treasury.» Points programs appeared in lending too — supply USDC, earn points, claim future token.

Archive Data#

Live data: /api/v1/ads?tag=crypto-lending

Methodology#

Data extracted via gramesh /channels.getSponsored across 9,000+ channels. Classification by ctaUrl domain matching with manual review.

Key metrics: Aave TVL: $12B+ · Compound TVL: $2B+ · Morpho Blue TVL: $3B+ · Total DeFi lending TVL: $25B+.

Source: Telegram Ads Spy Research · April 22, 2026 · CC-BY-4.0.

tgadsspy research (2026). Crypto Lending Platforms in Telegram Ads: Aave, Compound, Morpho, Radiant (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-crypto-lending-platforms-2026