ZK Technology in Telegram Ads: zkSync, Starknet, Polygon zkEVM (2026)

ZK Technology in Sponsored Telegram Ads#

Zero-knowledge rollup ecosystems — using zk-SNARKs or STARKs to compress and verify L2 transactions on Ethereum — represent some of the highest-spending crypto advertisers on Telegram. Telegram Ads Spy catalogued 70+ unique creatives from zkSync, Starknet, Polygon zkEVM, Scroll, and Linea across 9,000+ channels.

---

Leading Advertisers#

Protocol	Ads	Intensity	ZK Type	TVL tier
zkSync Era (Matter Labs)	~25	8/10	zk-SNARKs	Top 5 L2
Starknet	~20	7/10	STARKs (Cairo)	Top 10 L2
Polygon zkEVM	~14	6/10	zk-SNARKs (EVM equiv)	Mid tier
Scroll	~8	6/10	zk-SNARKs (EVM equiv)	Growing
Linea (Consensys)	~6	5/10	zk-SNARKs	Growing

---

Key Creative Patterns#

Token airdrop farming was the dominant driver of ZK-ecosystem ad volume in 2024. zkSync's ZK token airdrop (June 2024) preceded a massive ad campaign targeting users to bridge assets and perform transactions for eligibility. The pattern repeated with Starknet (STRK), Scroll, and Linea airdrops.

Developer ecosystem building is the secondary angle: "Build on the most scalable ZK platform," "Deploy your EVM contracts — zero changes needed," "Sub-cent transactions, Ethereum security." These target crypto developers and DeFi protocol teams.

Speed + cost comparisons against Ethereum mainnet and competing L2s: "10,000 TPS. $0.001 transactions. ZK security." Charts comparing zkSync vs Optimism vs Arbitrum fees appear in banner ads.

---

Geographic Distribution#

English, Chinese, and Korean channels dominate ZK-ecosystem ad volume — reflecting the global developer and airdrop-farming community. Starknet shows higher-than-average Arabic channel presence due to Middle East developer grant programs. Russian DeFi channels receive significant zkSync and Scroll advertising.

---

2025–2026 Trends#

Post-airdrop phases shifted ZK ads toward DeFi ecosystem growth: "10 protocols built on zkSync — trade, lend, earn." Competition between zkSync and Starknet intensified, with each running head-to-head comparison ads. The launch of ZK-powered identity products (zkEmail, zkLogin) opened new non-DeFi advertising angles.

---

Live data

Telegram Ads Spy archive of Telegram sponsored ads. /api/v1/ads?vertical=zk-technology · CC-BY-4.0.

Related reports#

• Layer-2 Rollups on Telegram
• Ethereum Ecosystem
• DeFi Protocols

Citation & Methodology#

Cite as: Telegram Ads Spy Research. "ZK Technology in Telegram Ads." tgadsspy.com, 22 April 2026. CC-BY-4.0.

Methodology: Ad data extracted from Telegram Ads Spy automated ingest pipeline via gramesh /channels.getSponsored across 9,000+ channels. Classification by domain matching in ctaUrl field with manual review. Counts represent unique deduplicated creatives, not impression frequency.

tgadsspy research (2026). ZK Technology in Telegram Ads: zkSync, Starknet, Polygon zkEVM (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-zk-technology-2026