Alternative
Telegram Ads Spy vs Similarweb
Similarweb is the leading web traffic intelligence platform — it shows monthly visits, traffic sources, and audience overlap for any website. Telegram Ads Spy archives Telegram advertising exclusively: every creative, every channel target, every TON placement and EUR-cabinet sponsored message. Similarweb tells you how much traffic a competitor gets from Google; Telegram Ads Spy tells you exactly what ad creative they're running in Telegram channels.
What Similarweb does well
- Web traffic estimates for any domain (monthly visits, bounce rate, session duration)
- Traffic source breakdown (organic, paid, social, referral, direct)
- Audience overlap analysis between competing websites
- Competitive benchmarking and industry analysis
What Telegram Ads Spy does better
- Telegram ad archive (both TON and EUR) — Similarweb has zero Telegram ad coverage
- Creative-level archive: not just traffic signals but the actual ad text, banner, and CTA
- Free public API — open data without enterprise subscription
- Crypto, DeFi, gambling niche depth Similarweb cannot disaggregate
- Advertiser alerts: notified when a competitor launches a new Telegram campaign
Feature comparison
| Feature | tgadsspy | Similarweb |
|---|---|---|
| Telegram ad archive | Yes | No |
| TON placement tracking | Yes | No |
| Official Telegram Ads (EUR) | Yes | No |
| Web traffic estimates | No | Yes |
| Traffic source breakdown | No | Yes |
| Audience overlap analysis | No | Yes |
| Telegram channel catalog | Yes | No |
| Open public API (free tier) | Yes | No |
| Advertiser/keyword alerts | Yes | Partial |
FAQ
Does Similarweb track Telegram ads?
No. Similarweb tracks web traffic — monthly visits, traffic sources, and audience overlap for websites. It has no access to Telegram's closed advertising platform. Telegram Sponsored Messages are delivered natively inside the Telegram app with no public web pixel. Telegram Ads Spy uses direct API access to archive Telegram ads at the source.
What is the Telegram equivalent of Similarweb's competitive intelligence?
Telegram Ads Spy provides Telegram-specific competitive intelligence that Similarweb cannot: every ad creative an advertiser has run on Telegram, which channels it targeted, how long it ran, and what regions it appeared in. This is creative-level archive rather than traffic-level estimate.
I use Similarweb for competitive analysis. Do I also need Telegram Ads Spy?
If your competitors advertise on Telegram, yes — Similarweb has zero visibility into Telegram ad campaigns. Telegram Ads Spy and Similarweb are complementary: Similarweb tells you how much web traffic competitors get and from where; Telegram Ads Spy tells you exactly what Telegram ads they're running and which channels they target.
Is Telegram Ads Spy free unlike Similarweb?
Telegram Ads Spy offers a free tier for basic archive search with no account required. Advanced features — keyword alerts, full advertiser history, bulk export — are on paid plans. Similarweb requires a paid subscription for meaningful competitive data. Since the tools cover different data surfaces, the relevant question is which gap you need to fill.
Comparison is based on publicly available information as of 2026 and may be outdated — we recommend verifying against the vendor’s current product pages. Trademarks belong to their respective owners; nothing here implies endorsement or affiliation.
One dataset — many tools
Eight ways into the same spy — pick yours
Each domain is built around a specific job: finding a single creative, tracking launches live, building a market deck, or piping data into your BI. Same database, tailored UI per role.
Measure any Telegram channel — audience, views, engagement and the advertisers running inside it. Free, open, with a REST API.
Best for: sizing up a channel before buying ads; seeing who advertises inside it — a free alternative to closed analytics tools.
telemetr.comEvery ad ever served on Telegram Ads, browsable by day, with a permanent URL per creative.
Best for: finding an ad you saw yesterday; checking what competitors ran a week or a month ago.
telegramadsarchive.comNew creatives land in real time — 20-second refresh, plus RSS and webhook delivery.
Best for: tracking competitor launches as they happen; catching a new ad format the moment it airs.
telegramadsfeed.comPublic market reports: niche trends, advertiser growth, splits by country and payment rail.
Best for: spotting where demand is growing; building a Telegram Ads market deck for your team or investor.
telegramadsanalytics.comA curated gallery of the best-performing Telegram ad creatives, ranked by how long they ran and how far they reached.
Best for: gathering proven hooks, offers and CTAs before you write your own ads; studying what actually works.
tgads.xyzAudience, growth, estimated CPM and ranking for every public Telegram channel we track.
Best for: sizing up a channel before buying ads; benchmarking reach and engagement against peers.
telegramstats.netAverage CPM rates, audience-quality scores and reference numbers per niche and geo.
Best for: learning the "normal" CPM in your niche; avoiding overpayment when buying channel placements.
tgmetrics.netDaily public ranking of Telegram mini-apps by active users — sourced from the Telegram Ads Spy archive.
Best for: sizing up the mini-app market; seeing who is winning and which apps run the most ads.
topapps.tgTop-of-funnel explainer for the whole Telegram Ads ecosystem — archive, agency and API in one place.
Best for: first-time visitors learning what Telegram Ads is; comparing the three official cabinets at a glance.
tgads.netTelegram accounts carrying the official SCAM or FAKE flag, plus community reports — flag history applied and cleared by Telegram.
Best for: checking whether a channel or bot is flagged before you trust it; tracking who got flagged and when.
scammers.tg