NFT Gaming Assets in Telegram Sponsored Ads#

GameFi and NFT gaming projects have been among the most active Telegram advertisers since 2021. Telegram Ads Spy catalogued 80+ unique creatives from Axie Infinity, Gods Unchained, Immutable X, Pixels, and Pirate Nation.

Top Advertisers#

Project	Ads	Intensity	Chain
Immutable X	~25	7/10	Immutable zkEVM
Gods Unchained	~20	6/10	Immutable X
Pixels	~15	8/10	Ronin
Axie Infinity	~12	6/10	Ronin
Pirate Nation	~8	7/10	Apex (Arbitrum L3)

Creative Patterns#

Immutable X — ecosystem angle: «The #1 gaming blockchain. 300+ games. Zero gas fees.» Targets game studios as primary audience, not just players.

Pixels — play-to-earn revival: «Farm, craft, earn. Real ownership. Pixels Season 3.» Combines casual gaming accessibility with crypto ownership narrative.

Gods Unchained — competitive gaming: «Trade card games where you own every card. Turn 1 rare into $100.» Bridges traditional card gamers with NFT speculation.

Axie Infinity — brand recovery: Post-Ronin hack ads emphasize «Rebuilt. More secure. Season 4 is here.» Nostalgia + security reassurance combo.

Archive Data#

Live data: /api/v1/ads?tag=nft-gaming

Market Context#

GameFi advertising collapsed in 2023 (post-Axie crash) but recovered in 2024 with new games on Ronin and Immutable zkEVM. Immutable X became the dominant gaming chain advertiser, running 25+ unique creatives targeting both game studios and players.

Geographic Distribution#

Southeast Asia (Philippines, Indonesia, Vietnam) remains the core P2E audience — Axie's legacy market. Brazil shows strong engagement with Pixels farming mechanics. South Korea targets Gods Unchained's competitive angle. Japan has significant interest in Pirate Nation's anime-inspired art.

2025–2026 Trends#

Immutable zkEVM launch in 2024 enabled EVM-compatible gaming, attracting major studio partnerships (Ubisoft pilot). Season-based P2E replaced continuous P2E — games run 3-month seasons with token rewards, then reset. Advertising spikes 4–6 weeks before each season launch. Telegram Mini-Games created a new category: games playable inside Telegram, with Pixels and Notcoin leading.

Source: Telegram Ads Spy Research · 22 April 2026 · CC-BY-4.0.

Related Reports#

• Decentralized Social
• Crypto Launchpads
• TON Ecosystem

Methodology#

Data extracted via gramesh /channels.getSponsored across 9,000+ channels. Classification by domain in ctaUrl with manual review. Counts represent unique creatives deduplicated, not impression counts.

Key Metrics#

Immutable X: 300+ partner games · $500M+ NFT trading volume · zero-gas model Pixels: 2M+ active wallets · Top-5 Ronin dApp by daily users

tgadsspy research (2026). NFT Gaming Assets on Telegram Ads: Axie, Gods Unchained, Immutable X (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-nft-gaming-2026